Adobe and Microsoft mano a mano after phone deal
Macromedia’s acquisition of UK company Mobile Innovation puts Adobe “head to head” with Microsoft, according to The Register.
Mobile Innovation, described as “a privately-held design and integration house in the UK”, was responsible for the Nokia 9300 Communicator design and other high-end Symbian smartphones.
What, ask Andew Orlowski, is Adobe doing buying a smarphone design shop? The answer is Flash. “A good app requires only a few lines of code, which means that publishers don’t have to deploy armies of Web 2.0 consultants, and the content goes everywhere.”
Mobile Innovation CTO Matt Millar came from Symbian with experience reaching back to Psion and the Series 5 PDA. “Flash runs on RTOS phones, on Microsoft phones, on Symbian and on BREW. Flash Lite 1.1 is in the Samsung D-600 and all of Sony Ericsson’s latest phones,” he says.
Now when you think about set top boxes, then the publisher can use the same services for creating content on a PC, a mobile phone, or TV. Our skills include what makes a great UI on a small device with only a few buttons, but a great display: and that’s the same challenge you have designing for a set top box. MI will create a mobile consulting practice for Macromedia and will form part of the Macromedia Consulting team in EMEA.
An epic battle looks set to begin, with “Adobe deadly serious about putting its platform software on every device that can possibly run it.”
Microsoft will not be pleased.
Related Stories
POSTED IN: Corporate News, Speculation
0 opinions for Adobe and Microsoft mano a mano after phone deal
No one has left a comment yet. You know what this means, right? You could be first!
Have an opinion? Leave a comment: