I’m not sure why but I’ve been a bit intrigued lately by some Microsoft advertisements. From print ads to television commercials. Here’s two to compare real quick. The first one is an old one that I don’t remember.
In quite a bit of contrast, here’s a more contemporary commercial from Microsoft.
Which one does a […]
After browsing around through the "I’m A PC" advertising campaign website on the Microsoft domain, I found this imagery that I thought was very powerful. To me that’s great advertising creativity.
The idea of Windows vs. Walls
The bias between the dark interior room and the bright, open outdoors is a powerful statement. It may […]
The new Microsoft ads have been out for awhile now and they are a serious improvement over the previous Seinfeld and Gates ads that preceded them.
If I assume that Microsoft’s goal was to reach out and connect with real people to begin with, I’m not sure why they didn’t immediately start with this campaign […]
After browsing around the NBC Olympics website I got to noticing just how much screen real estate that Microsoft is gathering on the site. They’ve just about got every single corner of the page covered by one of their properties.
Good deal for them, and I’m sure NBC was pleased to get some sponsorship money […]
I’ve been watching the news around the webs about the latest developments the Microsoft and Yahoo! relationship.
First of course was the all out attempt to come in, guns a-blazing and take over the floundering company and take advantage of some serious name and brand exposures.
That didn’t work out so well as Yahoo! CEO, Jerry […]
Plenty of news over the past few days about Microsoft’s purchase of aQuantive and whether or not that impacts their willingness to continue pursuing Yahoo or other possible opportunities for them to get involved with in the future.
My question though is whether or not aQuantive was the right purchase. Granted, I no MBA or business […]
Microsoft missed the opportunity to purchase DoubleClick, which I had written about before. Lo and behold, look who bought them instead, good ol’ Google! “Bought” might be using the word a little lightly too, more like Google came in, opened up the war chest coffers and slammed the money bags down on the board room table […]
A little bit of rumbling in the acquisitions department at Microsoft today. Or at least we can expect there to be with recent news stories about Microsoft putting its eyes on online advertising company DoubleClick. Could this be what Microsoft needs to help it put up a better fight against Google’s AdSense and Yahoo’s online advertising revenue streams?
The DoubleClick […]
Can you believe it? Google is now capitalized and valued at more than half the value of Microsoft. On the one hand I can believe that the potential for Google to continue making serious cash is huge. If you ever doubt it, just think about what Google really makes money from, advertising. Okay, got that […]
I’ve been beta testing Microsoft Live mail although now it’s pretty much publicly available. The interface is a little improvement over the old Hotmail, but it’s still nowhere near enough for me to even think about switching away from my Gmail or Yahoo! account.
Right now I’m really only using my Live mail account as my […]
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Written by Jason Bean for b5media.
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